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Facts and figures

The numbers behind the The Works CRM guides, each with its source. Figures are stated as the source states them.

  • The authors audited 2,241 U.S. companies, measuring how long each took to respond to a web-generated test lead.[1]
  • 37% responded to their lead within an hour, and 23% of the companies never responded at all.[1]
  • The average response time, among companies that responded within 30 days, was 42 hours.[1]
  • Firms that tried to contact potential customers within an hour were nearly seven times as likely to qualify the lead as those that tried even an hour later.[1]
  • Sales representatives do not pursue 70% of leads generated by marketing departments, a gap the authors call the sales lead black hole.[2]
  • The Dubai Land Department sale registration page lists a seller fee of 2% of the sale value and a buyer fee of 2% of the sale value.[3]
  • The sale registration page lists service partner fees of AED 4,000 plus VAT for a sale value of AED 500,000 or more, and AED 2,000 plus VAT below that.[3]
  • The sale registration page gives a service time of 25 minutes.[3]
  • The DLD real estate ad permit fee is AED 1,000 for most permits and AED 5,000 for a project launch event, with a service time of one working day.[4]
  • The DLD practice card page lists a broker card fee of AED 500 and a broker exam fee of AED 700.[5]
  • An off-plan sale contract must be registered in the provisional register within 90 days from the date of signing.[6]
  • The Personal Data Protection Law came into force on 2 January 2022.[7]

Sources

  1. The Short Life of Online Sales Leads
    Harvard Business Review (Oldroyd, McElheran, Elkington), 2011-03We audited 2,241 U.S. companies, measuring how long each took to respond
  2. The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
    Journal of Marketing (Sabnis, Chatterjee, Grewal and Lilien), abstract via Crossref, 2013-01the 70% of leads generated by marketing departments that sales representatives do not pursue
  3. Property Sale Registration (service page)
    Dubai Land Department, n.d.A no-objection e-certificate (e-NOC) from the developer in the freehold areas
  4. Real Estate Ad Permit (service page)
    Dubai Land Department, n.d.An employee will review and approve the request
  5. Issuance of a real estate professional practice card (service page)
    Dubai Land Department, n.d.This service allows applying for a professional practice card
  6. Request to register the initial sale (Oqood service page)
    Dubai Land Department, n.d.registered in the provisional register within 90 days from the date of signing
  7. Data protection laws (Personal Data Protection Law and UAE Data Office)
    UAE Government Portal (u.ae), 2025-12-04prohibits the processing of personal data without the consent of its owner

General information, not legal, tax, financial, HR or medical advice. Found a mistake? Write to [email protected].