The Works Apps // Customer Relationship Management (CRM)The Works CRM
The Works CRM is software for UAE real estate brokerages: the enquiry, the listing, the deal, the permit and the commission in one record.
What this product is for.
A brokerage runs on paperwork that regulators check: permits, mandates, forms and anti-money-laundering records. The Works CRM keeps each of those on the deal itself, so that nobody has to ask where a deal stands.
In the product's own words.
The deal
A sale, a rental or an off-plan purchase climbs the same ladder. Nobody asks where things are.
- Sixteen stepsLead, Deal opened, Contract drafting, Contract signed, Form F signed, Docs submitted, Ownership checked, Manager approval, With accounts, Transfer in progress, Transferred, After-sales, Commission invoiced, Commission collected, Commission paid, Closed.
- OwnershipAt Transferred, the property's ownership record updates itself.
- Cancelled, not lostA deal that falls through is marked Cancelled, not lost in a pile.
The paperwork
The paperwork is part of the record. A unit without a live permit or a valid Form A cannot go live.
- PermitsBRN, ORN and Madmoun on every property.
- RERA Form AThe seller's mandate, with its expiry date.
- Ejari and chequesOne cheque register for admin and accounts.
- Off-planOqood, SPA and reservation form on the deal.
Who sees what
Ten roles, enforced in the database.
- The AML queueFor an agent, the AML queue does not exist. Not an empty list: no list. Only the MLRO, the owner and the admin see it.
- An agent seesHome, Enquiries, People, Properties, Deals.
- The MLRO seesHome, People, Deals, AML queue, Reports.
Getting paid
Commission is invoiced, split and paid from the deal itself.
- PayoutsOne list shows every split not yet paid.
Counted, not claimed.
Counted from the product's code on 6 October 2026. The Works CRM is in build.
The context this product works in.
A UAE brokerage works under several overlapping rule sets at once: the Dubai Land Department and its Real Estate Regulatory Agency, anti-money-laundering supervision, and federal data protection law. This section sets out what the official sources say about those rules and about the research on responding to enquiries, with every claim attributed and the gaps stated. It is a reference, not legal advice.
From enquiry to title deed: the steps of a Dubai sale
How a Dubai resale proceeds, per the Dubai Land Department, from marketing agreement to title deed, with fees and timings only where official pages give them.
Read the guide02How UAE property transactions are regulated
What the Dubai Land Department, RERA and the anti-money-laundering authorities publish about brokers, permits, contracts and registration systems.
Read the guide03Protecting client data in the UAE
A plain reading of the UAE Personal Data Protection Law from the government portal and official Arabic text, with free-zone regimes and open questions marked.
Read the guide04Speed to lead and follow-up: what the research shows
A reading of the Harvard Business Review lead-response audit and two Journal of Marketing studies, with the limits of what each source can support.
Read the guide05Lead routing and assignment in a brokerage: rules and records
How lead routing works in a brokerage CRM: the common assignment rules, fallbacks, response timers and logs, and what the research on speed can and cannot show.
Read the guide06Trakheesi and Madmoun: Dubai property advertising permits
What the Dubai Land Department and RERA publish about advertising permits, Trakheesi and the Madmoun QR code, and the order of work for a listing.
Read the guide07AML and KYC duties for UAE real estate brokers
Which anti-money-laundering law applies to UAE real estate brokers now, who is covered, what the duties and penalties are, and what the sources leave open.
Read the guide08Off-plan sales in Dubai: Oqood, escrow and broker duties
How Dubai law handles off-plan sales: developer registration, project escrow accounts, Oqood registration, broker duties and resales before handover.
Read the guide09Choosing a CRM for a UAE real estate brokerage: criteria
Fair criteria for choosing a CRM for a UAE brokerage: portals, permits, deal steps, access, duplicates, data and cost, with our own interest disclosed.
Read the guideThe numbers, with sources.
We publish a claim only when we have opened its source and read the passage that supports it. Each guide lists its sources with the date and a short quotation, so you can check us. Where a rule may have changed or the evidence is mixed, we say so. The guides are general information, not legal, tax, financial, HR or medical advice. Facts about each product are taken from the product's own site and code and carry the date they were counted.
The people it is built around.
Brokerages
Real estate brokerages in the United Arab Emirates, working sales, rentals and off-plan purchases.
- The dealA sale, a rental or an off-plan purchase climbs the same ladder, from Lead to Closed.
- The paperworkTeams that must keep permits, mandates, forms and anti-money-laundering records where the deal is.
- The sizeTen roles, from trainee to director, so a small desk and a larger office use the same record.
The roles
Each person sees the workspace for their own job, enforced in the database.
- AgentsSee Home, Enquiries, People, Properties and Deals. The AML queue does not exist for them.
- The MLROSees Home, People, Deals, the AML queue and Reports.
- Owner and adminAlso see the AML queue. Admin and accounts share one cheque register.
- PayoutsCommission is invoiced, split and paid from the deal, with one list of every split not yet paid.
Questions about The Works CRM.
What is The Works CRM?
The Works CRM is software for UAE real estate brokerages. It keeps the enquiry, the listing, the deal, the permit and the commission in one record, with a workspace for each of ten roles.
Is The Works CRM available now?
The Works CRM is in build. The figures on this page were counted from the product's code on 6 October 2026. To follow progress, visit theworkscrm.ae or write to [email protected].
What steps does a deal go through?
A sale, a rental or an off-plan purchase climbs sixteen steps: Lead, Deal opened, Contract drafting, Contract signed, Form F signed, Docs submitted, Ownership checked, Manager approval, With accounts, Transfer in progress, Transferred, After-sales, Commission invoiced, Commission collected, Commission paid and Closed. A deal that falls through is marked Cancelled.
Which permits and documents does it keep?
It keeps BRN, ORN and Madmoun on every property, the RERA Form A seller mandate with its expiry date, Ejari and a cheque register, and Oqood, SPA and the reservation form for off-plan deals. In all it tracks 35 UAE document types, each with a status. A unit without a live permit or a valid Form A cannot go live.
Who can see what?
There are ten roles, enforced in the database. An agent sees Home, Enquiries, People, Properties and Deals. The AML queue is seen only by the MLRO, the owner and the admin; for an agent it does not exist.
How is commission handled?
Commission is invoiced, split and paid from the deal itself. The steps Commission invoiced, Commission collected and Commission paid sit on the same ladder, and one payouts list shows every split not yet paid.
How are leads handled?
The Works CRM has nine lead sources, each with its own routing.
Does it make a brokerage compliant?
No software does that on its own. The Works CRM keeps permits, mandates and anti-money-laundering records on the deal so they are easy to find. The guides on this site describe the rules as the official sources publish them and are general information, not legal advice.
Related guides: From enquiry to title deed, How UAE property transactions are regulated, Protecting client data in the UAE, Speed to lead and follow-up. See all the guides and the facts and figures.